Benson, President's Council Accept ALS Ice Bucket Challenge
On a warm and muggy summer afternoon, Eastern Kentucky University President Michael Benson and five members of the President’s Council found a way to stay cool and at the same time raise awareness of Amyotrophic Lateral Sclerosis (ALS), commonly known as Lou Gehrig’s Disease.
As part of the Ice Bucket Challenge phenomenon sweeping the nation, members of the EKU golf team dumped buckets of icy water on Benson; Provost Janna Vice; David McFaddin, executive director of government relations and regional stewardship; Barry Poynter, vice president for finance and administration; Scott Cason, vice president for marketing and communications; and Matt Roan, special assistant to the president.
Benson challenged three of his presidential cohorts, University of Kentucky President Eli Capilouto, University of Louisville President James Ramsey and Morehead State University President Wayne Andrews, as well as other members of Colonel Nation to follow suit.
The ALS Ice Bucket Challenge calls upon individuals to donate $100 or dump a bucket of ice water over their heads. To date, more than $13.3 million has been raised and more than 1.2 million videos have been shared via social media channels such as Facebook and Twitter.
The organization told PR Week last week that it couldn’t take credit for the campaign but the effort “couldn’t have come at a better time.”
Published on August 18, 2014