Cason Named Vice President for Communications and Marketing
Scott Cason has been named Vice President for Communications and Marketing at Eastern Kentucky University. He has served as Assistant Vice President for Communication and Marketing at Augustana College in Rock Island, Ill., since 2010.
In making the announcement, EKU President Michael Benson said Cason’s “vast knowledge of higher education marketing and branding will better position Eastern among the nation’s leading comprehensive universities. EKU has an incredible story to tell, and I can’t think of a better professional to market it than Scott.”
Serving as the University’s chief communications, marketing and external affairs officer, Cason will be responsible for enhancing the profile, image and visibility of EKU locally, regionally, nationally and internationally through our efforts in marketing, public relations, media relations, branding and publications.
The Cincinnati native brings 15 years of experience in higher education to EKU. While at Augustana, he developed the integrated marketing component to the College’s strategic plan; led the College’s messaging and media relations efforts for two major building projects, two multi-million dollar gift announcements, and the celebration of a successful conclusion of an eight-year, $152 million capital campaign; created a visual identity system for the College’s intercollegiate athletics program; and administered several comprehensive market research projects.
In 2013, Cason received a CASE (Council for Advancement and Support of Education) Circle of Excellence Gold Award in the category of Best Uses of Social Media, a CASE V Gold Award for Best Graphic Identity/Logo, and a CASE V Bronze Award for Best Viewbook.
After nine years with the U.S. Navy, where he served as an officer and aviator, Cason taught middle school history, economics and civics in North Carolina. He began his career in higher education as Assistant Marketing Manager and Web Developer at American Military University and went on to serve as Marketing Manager at George Washington University, Director of Marketing and Communications at North Carolina State University, Director of Marketing and Communications at the University of Arizona; and Executive Consultant for Noel-Levitz Inc., where he served as the principal student recruitment communications and marketing consultant for the leading enrollment management consulting firm.
Cason earned a bachelor’s degree in marketing from Miami University in Ohio and his master’s degree in teaching from Otterbein College.
Published on April 25, 2014