Community Launches Trail Town Initiative with Support from EKU, AT&T
Livingston Mayor Jason Medley announced today a partnership between the Rockcastle County community and both AT&T and Eastern Kentucky University to develop a marketing and public relations campaign in support of Livingston’s Trail Town designation. The announcement took place at the Livingston Trail Town Visitors Center.
AT&T Regional Director Amy Scarborough presented a check for $7,500 to jump-start the project.
Others in attendance included State Sen. Jared Carpenter; State Rep. Jonathan Shell; Rockcastle County Judge-Executive Buzz Carloftis, EKU President Michael Benson, EKU Executive Director of Governmental Relations David McFaddin, EKU communication professor Jim Gleason and AT&T Regional Director Amy Scarborough.
“This is an extraordinary regional stewardship opportunity for EKU and our Department of Communication,” Benson said. “We hope that this partnership with AT&T and the City of Livingston will create further avenues for research and development in our region.”
The promotion of the project will be spearheaded, in large part, by Chelcie Lister, a senior public relations major at EKU, who also was on hand. Lister will plan the execution of the campaign, prepare promotional materials and oversee the project’s promotional budget.
“I am both humbled and excited by the opportunity to work with the City of Livingston on this initiative,” said Lister. “I look forward to expanding my skill set and learning a new dimension to the public relations field.”
Trail Towns is a Kentucky assistance program developed to aid communities in improving their tourism economy. The City of Livingston received its Trail Town designation in 2013.
“Thanks to the leadership of Mayor Medley and the support from Representative Shell and Senator Carpenter, AT&T is proud to partner with the City of Livingston in getting the community trail program off the ground,” Scarborough said. “We are excited about EKU’s involvement and look forward to the economic and community development this partnership will bring.”
Published on January 27, 2014