EKU Libraries Ranked 39th Nationally in Use of Social Media

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Eastern Kentucky University Libraries ranked 39th among the Top 100 Most Social Friendly College and University Libraries for 2013, according to LibraryScienceList.com.

EKU is the highest-ranking Kentucky college or university on the list, which ranks libraries based on their level of activity on various platforms: Facebook, Twitter, YouTube, Flickr, Pinterest and Google Plus.

“We are very proud of being named to the list, but it is no surprise,” said EKU Dean of Libraries Betina Gardner. “Our staff is so committed to supporting our faculty and students that they are willing to experiment with any new social media that comes along to make them aware of all that we can do to help.”

Eastern reported 1,171 Facebook likes, 709 tweets with 291 followers, 59 videos with almost 18,000 views on YouTube, and 1,740 photos on Flickr.

Purposeful cultivation of social media is among the key performance indicators in EKU Libraries’ 2012-15 Strategic Plan.  As part of one recent campaign, students were asked to tweet how they are creative, using the hashtag #EKUCreativity. More similar campaigns are planned; a group composed of Libraries faculty and staff as well as students will help guide future social media initiatives.

According to the web site: “Librarians have come up with some innovative ways to use social media, from publishing pictures of edible book contest entries on Pinterest and Flickr to posting library-themed quotes and cartoons. But regardless of how each library uses their social media accounts, the end goal is the same: to get more students to visit the library.

“The staff at LibraryScienceList.com searched the most popular social media platforms looking for libraries that are actively using their accounts to promote library events, notify students of new materials, or interact with patrons in other ways. We ended up with a list of 442 college and university libraries, which were evaluated based on their level of activity on various platforms.”

Published on April 15, 2013