Lixun Su, Ph.D.
Assistant Professor
Education
- Ph.D., West Virginia University
- M.S., Arizona State University
- B.S., Jilin University
Research & Academic Interests
- International marketing strategy
- Cross-cultural study
- Marketing strategy
- Services marketing
Publications
- Liu, Dong, Ning, Fu., Guocai Wang, and Lixun Su (2024), Past, present, and future of international joint ventures. Journal of Business Research, 176, 14568.
- Zhang, Shu, Lixun Su, Weiling Zhuang, and Berry Babin (2024), How to respond to negative online reviews: language style matters. Journal of Service Theory and Practice, Vol. ahead-of-print No. ahead-of-print.
- Han, Daoqin, Yue Sun, Yuan Wen, Lixun Su, and Jiayuan Tan (2024), Do takeover premiums hurt post-acquisition performance? – Marketing capabilities matter! Marketing Intelligence & Planning, Vol. ahead-of-print No. ahead-of-print.
- Su, Lixun, Emily Tanner, Natalie Marquart, and Dan Zhao (2022), We are not all the same: The influence of personal cultural orientations on vulnerable consumers' financial well-being. Journal of International Marketing, 30(3), 57-71.
- Su, Lixun, Annie P. Cui, Samiee Saeed, and Shaoming Zou (2022), Exploration, exploitation, ambidexterity and the performance of international SMEs. European Journal of Marketing, 56(5),1372-1397.
- Chang, Yu, Xinchun Wang, Lixun Su, and Annie P. Cui (2021), B2B Brand Orientation, Relationship Commitment, and Buyer-Supplier Relational Performance. Journal of Business & Industrial Marketing, 36 (2), 324-336.
