With a sales minor at Eastern Kentucky University (EKU), you learn more than how to sell a product; you learn how to sell yourself.
Many careers call for some level of sales skill. The Bureau of Labor Statistics reports more than 1.8 million openings for sales roles each year, and the National Association of Colleges and Employers lists communication, initiative and interpersonal skills among the top attributes employers want.
A sales minor from EKU provides real-world experience to set you apart in the job market, from national competitions to professional development opportunities and support from the Berman Center for Professional Sales.
Practice Makes Professional: National Sales Competitions
For the first time, 14 EKU sales students competed in the Fastenal National Sales Invitational in October, going head-to-head with nearly 100 schools from across the country. After presenting a 90-second sales pitch, two EKU students advanced to the next round. Fastenal selected EKU to compete because of its strong reputation and the network of EKU alumni who work at the company.
This fall, sales students have competed in five competitions. Students traveled to Orlando for ICSC (International Collegiate Sales Competition) in October and to Elon University in North Carolina.
These competitions bring together universities to test students’ sales, networking and business development skills through events like role-playing, speed selling and case studies.
“Participating in sales competitions has significantly improved my public speaking, face-to-face communication and ability to build meaningful connections outside the classroom,” said Haley Ramales, a junior double major from Shelby County who is also pursuing a sales minor.
Professional Development in Action
The Professional Sales class gives students the chance to refine their pitching and interview skills, while the Sales Management course focuses on teaching effective team leadership. Most exciting, the Internship class offers hands-on experience by managing and marketing the Colonel Cupboard at the College of Business, allowing students to apply their skills in a real-world setting.
“EKU’s sales program has helped me build important skills that employers look for,” said Ramales. “Class activities helped me get better at communicating, thinking on my feet and solving problems—especially when dealing with customer objections.”
Beyond the Classroom: The Berman Center Advantage
The Berman Center for Professional Sales serves as the backbone of EKU’s sales program. It connects students with employers, sponsors national competitions and provides educational resources, such as tools that simulate cold calling and client meetings in a safe, feedback-rich environment.
The Center also works closely with Pi Sigma Epsilon—a national co-ed professional fraternity in the field of sales, marketing and sales management—to host workshops on résumés, LinkedIn optimization and networking. Pi Sigma Epsilon meets once a month, attends trips for professional development and provides leadership opportunities.
“The Berman Center for Professional Sales has greatly contributed to my development by connecting me with Pi Sigma Epsilon,” said Ramales. “The Center has provided opportunities to network with peers and meet industry professionals, expanding both my knowledge and career prospects. These experiences allow students to build relationships, gain insights and connect directly with potential employers.”
Located at the College of Business lake level, there is a space for sales minor and certificate holders students to relax in between classes, practice for competitions and meet with both the Director and Executive Director of The Berman Centers.
“I really appreciate the physical space in the Berman Center. The view is exceptional, and it offers a comfortable and welcoming place for sales students to relax, grab a snack and build meaningful connections with classmates and professors. It truly strengthens our sense of community,” said Executive Director of the Berman Center Cassie Davison.
Selling the Future: Why Experience Matters
The combination of classroom learning, professional training and national competition creates opportunity. EKU’s sales students prove that success in business doesn’t happen by accident but is earned through preparation, persistence and hands-on experience.
“The most valuable lesson I’ve learned through the sales program is confidence,” says Ramales.
Becoming a manager in a retail position, along with the encouragement of a mentor, fueled her goal-driven mindset. When Ramales found out EKU offered a sales minor and certificate, she knew it was the perfect fit.
“The sales program provides a significant competitive advantage in today’s job market,” she said. “Sales skills are essential because, in every career, you must be able to present yourself effectively.
Whether pitching a product, connecting with employers, or presenting in an interview, graduate job ready with a sales minor or certificate in EKU’s College of Business.
If media would like to interview EKU sales students or faculty or visit the Berman Center for Professional Sales, contact Sarah Baker, director of public relations, at media@eku.edu or 859-582-9260.