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Bachelor of Business Administration — General Business

College of Business

Bachelor of Business Administration — General Business

College of Business

On-Campus & Online

Options

120 Credit Hours

to Graduate

On-Campus: $5,010 Per Semester

Online: $443 Per Credit Hour

(On-campus rate is for in-state students)

Low-Cost Textbooks

For All Students

Build Practical Skills Needed for Success in the Workforce

EKU’s bachelor of business administration with general business concentration provides students with a learning experience that will prepare them to begin a career in business and convince them that this is the first step in a lifelong educational process. The general business major develops broad capabilities in several areas of business: management, marketing, international business, finance, and information systems. The flexibility of the general business degree program and student-centered faculty enables students to customize an academic program to fit their needs. Graduates are prepared to take on key positions with excellent salaries, become business entrepreneurs, or pursue an MBA.

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Career Outlook


Employment in business and financial occupations is projected to grow 7 percent from 2021 to 2031.

– U.S. Bureau of Labor Statistics

A degree in business can open the door to a wide variety of career options across the industry spectrum.

Job Titles Include:

  • Operations Manager
  • Project Coordinator
  • Inventory Control Specialist
  • Account Representative
  • Marketing Communications Assistant
  • Supply Chain Specialist
  • Account Executive
  • Advertising Account Manager
  • Project Compliance Manager
  • Business Development Representative
  • Business Teacher
  • Business and Marketing Teacher
  • Career and Technical Educator
  • Business Education Teacher
  • Business Educator

EKU business graduates work in a variety of fields and positions.

Employers Include:

  • Toyota Tsusho America
  • Behind the Door
  • Big Ass Fans
  • Lexmark
  • Ferraro Longship
  • The Group Travel Leader
  • Lectrodryer
  • Valvoline
  • Thermal Service
  • Estill County High School
  • Model Laboratory High School
  • Madison Country School District
  • Rockcastle Area Technology Center
  • Garrard County High School

The Office of Academic and Career Services is a one-stop shop for all your career and professional development needs.

Services Include:

  • Creating/updating your resume and cover letter
  • Interviewing tips and coaching
  • Career documents review
  • Job search

Why EKU?

  • Low-cost textbooks through EKU BookSmart
  • No application fee
  • Reduced tuition for active-duty military members and their spouses
  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB International)
  • Fast-track opportunities for students with 80 or more credit hours

Program Options

Choose between three concentrations that offer the opportunity to tailor the degree to specific career goals and give you a competitive edge in the job market. Options include:

The General Business major provides students with a learning experience that will prepare them to begin a career in business and convince them that this is the first step in a lifelong educational process. The general business major develops broad capabilities in several areas of business: management, marketing, international business, finance, and information systems. The flexibility of the General Business degree program and student-centered faculty enables students to customize an academic program to fit their needs.

An International Business major is invaluable in today’s globalized world. It equips students with a deep understanding of the complex global business environment, including political, economic, legal, and cultural factors. Graduates gain expertise in international marketing, management, and finance, making them well-prepared to navigate the challenges and opportunities of international business.

This concentration fosters a strategic global perspective, which is essential for companies operating on a global scale, and instills a sense of global citizenship, emphasizing ethical and responsible global engagement. Overall, an International Business major provides a competitive edge and prepares students for success in the interconnected business world.

This concentration is ideal for individuals interested in making a difference in the lives of others and motivating others to succeed. Explore challenging opportunities to educate the next generation of business professionals.

Minors & Certificates

Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available for this program include:

  • Innovation and Entrepreneurial Thinking
  • International Business
  • Sales
  • Personal Finance

View the full list of minors available.

You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested certificates for this program include:

  • Financial Literacy
  • Sales
  • Marketing Research and Analytics

View the full list of certificates available for completion as you earn your degree.

Attend Online

Choosing an online program doesn’t mean completing your education alone. EKU Online strives to provide students with unparalleled staff and faculty access, rich engagement opportunities and every resource possible to succeed. We are committed to helping you find success in your coursework, as well as identifying and pursuing employment opportunities upon graduation. We are here to help you every step of the way.

Online students have access to:

  • Accelerated 7-week terms
  • Courses begin 6 times per year
  • No campus visits required
  • Personal enrollment counselors assist you through the application process
  • Free online tutoring and career services assistance 

Curriculum & Admission


EKU’s curriculum blends academic and professional preparation through course topics such as accounting, marketing, economic principles, financial markets, and consumer and organizational behavior.

A minimum of 120 credits are required to graduate.

View the degree requirements:

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

Students may transfer up to 90 hours of credit from accredited institutions. Please note that a minimum of 30 credit hours in this degree program must be completed at Eastern Kentucky University.

Previously earned credits must be reviewed upon admission to EKU for appropriate articulation.

On-Campus Deadlines
Online Deadlines

All applicants must provide an application and evidence of appropriate scholastic achievement through prior educational experience.

Please note that certain degree programs have special admission requirements. Admission to the University does not mean automatic admission to all degree programs.

The completed application and all required supporting documentation must be received by the University no later than:

• August 1 for fall enrollment
• December 1 for spring enrollment
• May 1 for summer enrollment

To apply for undergraduate admission to Eastern Kentucky University (EKU), submit an application at apply.eku.edu and submit your materials noted below electronically or by mail to:

Office of Admissions
Eastern Kentucky University
Whitlock Bldg. 112, CPO 54
521 Lancaster Avenue
Richmond, KY 40475-3154.

Association to Advance Collegiate Schools of Business (AACSB International)

Enrolling & Advising Information


EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.

Interested in enrolling? Reach out to your enrollment advisor.

professional headshot of Tevis Milburn

Tevis Milburn

Associate Director, Enrollment Strategy

Call: 859-622-6284

Text: 859-251-2552

cob.recruitment@eku.edu

photo of zak hess

Zak Hess

Enrollment Counselor

859-622-7626
zachary.hess@eku.edu

Student Stories & Features


  • Grant Clay

    EKU Finance & Risk Management and Insurance Student
    Some of my professors have been mentors and key influences, they have helped with my success and bettered me as a person! This school has been such a huge part of building me as a person and helping me become who I am. I am forever and always thankful for my experience at EKU!
  • Joanna Ouyang

    EKU International Business Graduate
    EKU has aided me in several ways while pursuing my degree. I have had the support of professors, advisors, and mentors along the way. EKU was very flexible and accommodating in my scheduling to accomplish this in two years
  • Jessica Wagner

    EKU Bachelor of Business Administration Graduate
    The highlight of my time as an EKU Online student was getting to know my classmates. We were all at different points in our lives. Almost everyone had other commitments, being work, family, etc. but we were all making our education a priority. It was nice to be surrounded by other people that understood what I was going through.

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News & Updates

Words Matter: EKU Research Reveals the Best Way to Handle Negative Online Reviews

In today’s digital marketplace, a single bad review can determine whether a customer walks through the door or walks away. In fact, 94% of consumers say they will avoid a business because of a negative review, according to ReviewTrackers. Recognizing the real-world stakes, a recent study at Eastern Kentucky University (EKU) by Assistant Professor of […]

Jeri Isbell Donates $500K to Expand Global Opportunities for EKU Business Students

Eastern Kentucky University (EKU) alumna Jeri Isbell donated $500,000 to establish the Isbell Global Scholars Program in the College of Business. The program provides business students with opportunities to study abroad and gain international experiences to lead in a global economy. At the gift announcement on Thursday, Sept. 25, the Isbell Conference Room in the […]

EKU Dean Honored with KCV Thomas M. Martin Visionary Award

Dr. Tom Martin, dean of Eastern Kentucky University’s (EKU) College of Business, has been honored with the Thomas M. Martin Visionary Award by Kentucky Commercialization Ventures (KCV) at its inaugural Innovation Celebration in June. The award recognizes Martin’s role in shaping the vision for KCV’s founding. An initiative of the Kentucky Science and Technology Corporation, […]

Related Programs

Bachelor of Business Administration — Accounting

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Modalities: online and on-campus

Credit Hours: 120


Contact Information

College of Business

Business & Technology Center
Room 214

828 Hall Drive
Richmond, K

859-622-1409
Fax: 859-622-1413
collegebt@eku.edu