On-Campus & Online
Options
120 Credit Hours
to Graduate
On-Campus: $5,010 Per Semester
Online: $443 Per Credit Hour
(On-campus rate is for in-state students)
Low-Cost Textbooks
For All Students
EKU’s bachelor of business administration in marketing provides students with the knowledge and practical skills necessary to help companies succeed in today’s highly-competitive global market. Through engaging, high quality coursework students combine creative and analytical skills to develop and maintain customer relationships and help organizations rise above the competition. Graduates are prepared to take on key positions in the workforce and are poised to move quickly into upper management.
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033.
– U.S. Bureau of Labor Statistics
Choose between four specialty concentrations that offer the opportunity to tailor the degree to specific career goals and give you a competitive edge in the job market. Options include:
Marketing is increasingly the critical force driving today’s successful business. Marketing is at the core of overall strategy for manufacturers, service companies, and not-for-profit institutions. Every successful organization recognizes an effective marketing program as a necessity for providing a high level of customer satisfaction and, in turn, achieving organizational goals. All organizations seek highly motivated, professionally educated marketing specialists to design and execute their customer-driven marketing programs.
Develop the skills and understanding needed to collect and process data critical to success in today’s digital landscape. Gain the qualifications needed to collect this data, sort it, conduct statistical analyses, interpret the results, and make informed decisions for the organization moving forward.
Combine your passion for music with a career in business. Throughout the curriculum, you will be learning marketing skills and strengthening them by completing hands-on projects. Additionally, music courses will provide the foundation to be knowledgeable of industry terminology and prepare graduates for career opportunities in the field.
Turn your love for golf into a rewarding career. Our program is dedicated to shaping the future of golf professionals, offering a comprehensive and progressive educational experience. Our goal is to attract diverse and talented students, nurturing their potential and commitment to become industry-ready PGA members. Through a blend of invaluable work experience and enhanced playing and teaching skills, we foster a sense of community and passion for golf. Upon graduation, students are eligible for election to PGA Membership while receiving a Bachelor of Business Administration with a major in Marketing and the PGA Golf Management concentration. Additional program attributes available to students include:
Please fill out the Interest Form if you would like to know more about EKU PGA Golf Management. If you or your facility is looking for interns, please fill this out this internship request form.
If you have any other requests or questions, please reach out to pgm@eku.edu.
The 3+2 BBA in marketing program offers a pathway to complete the BBA in marketing and the Master of Business Administration degrees through 3+2 combination program enrollment!
Benefits:
Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available for this program include:
View the full list of minors available for completion as you earn your degree.
You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested certificates for this program include:
View the full list of certificates available for completion as you earn your degree.
Choosing an online program doesn’t mean completing your education alone. EKU Online strives to provide students with unparalleled staff and faculty access, rich engagement opportunities and every resource possible to succeed. We are committed to helping you find success in your coursework, as well as identifying and pursuing employment opportunities upon graduation. We are here to help you every step of the way.
Online students have access to:
Learn essential skills for today’s business environment. Our fully accredited programs are rooted in both theory and practical applications, our accredited online program blends academic and professional preparation through course topics such as principles of marketing, consumer behavior in marketing, marketing research and analysis, and marketing management.
EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.
Interested in enrolling? Reach out to your enrollment advisor.
Tevis Milburn
Associate Director, Enrollment Strategy
Call: 859-622-6284
Text: 859-251-2552
Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345
Common Job Titles: financial analysts, budget analysts, financial examiners, cost estimators, data-scientists
Modalities: online and on-campus
Credit Hours: 120
Common Job Titles: accountant, auditor, financial planner, cost estimator, budget analyst
Modalities: online and on-campus
Credit Hours: 120
Business & Technology Center
Room 214
828 Hall Drive
Richmond, K
859-622-1409
Fax: 859-622-1413
collegebt@eku.edu
