Bachelor of Business Administration — Marketing: PGA Golf Management Concentration

On-Campus

Program

121 Credit Hours

to Graduate

Full-Time, In-State Tuition

$5,325 Per Semester

Low-Cost Textbooks

For All Students

EKU
College of Business
Bachelor of Business Administration — Marketing: PGA Golf Management Concentration

← College of Business

Turn Your Love of Golf into a Rewarding Career

Experience a comprehensive and progressive educational experience that is shaping the future of golf professionals. Gain an enhanced sense of community and passion for golf through a blend of invaluable work experience and enhanced playing and teaching skills. Obtain a business education that will prepare you for various positions in the golf industry. Graduates of the program are eligible for election to PGA Membership.

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Career Outlook

According to Zippia, the projected golf professional growth rate is 20% from 2018-2028 and approximately 48,800 new jobs for golf professionals are projected over the next decade.

A BBA in Marketing with a PGA Golf Management concentration offers an impressive variety of career paths. If you are passionate about the golfing industry, this program can position you to take on exciting new roles.

Job Titles Include:

Head Professional
Director of Instruction
Tournament Director
Sales Representative

A BBA in Marketing with a PGA Golf Management concentration can open the door to leadership positions with higher level responsibilities and higher pay.

Employers Include:

Scioto Country Club, Columbus, OH
Winged Foot Golf Club, Mamaroneck, NY
PGA of America, Frisco, TX
TPC Sawgrass, Ponte Vedra Beach, FL

The EKU cooperative education experience gives students an opportunity to apply classroom theory and build their professional network. The internships are available throughout the country. Our students have been employed at prestigious clubs such as Winged Foot, Olympia Fields, the Greenbrier Sporting Club and TPC Sawgrass. If you can think of your dream internship or job in golf, this program will prepare you for it.

The PGA Golf Management option requires 16 months of PAID internships for all PGA Golf Management students in accordance with the PGA of America standards. The internships are scheduled for 3 months during the summer with an extended 7-month co-op scheduled once a student completes university academic requirements.

EKU PGA Golf Management Internship Facilities

The cooperative education component of the curriculum requires employment at an approved facility or site. Students select from facilities currently approved and registered with the EKU PGA Golf Management program.

EKU offers career services in a one-stop shop for all your career and professional development needs.

Services Include:

Creating/updating your resume and cover letter
Interviewing tips and coaching
Career documents review
Job search

“The EKU PGA Golf Management program gave me a foundation that I rely on every day. The hands-on experience woven throughout the curriculum, supported by real-world internship experience, prepared me to step into a professional role with real confidence. Just as valuable were the lifelong friendships and industry relationships I built along the way — connections with faculty, classmates, and professionals that have continued to open doors throughout my career.”

— Ross Holtsclaw, PGA | ’17
Head Golf Professional, Saucon Valley Country Club

Are you an employer interested in hiring a PGA Golf Management student?

Complete the Internship Profile Form. If you have any special materials and they will not upload in this Google Form, please forward those to Raymond.Moehlman@eku.edu. We are excited to work with you and if you need any further assistance please give us a call.

Our Students Co-op Coast to Coast

See this year’s student internship locations

Why EKU?

Gain hands-on experience through cooperative education requirements
Participate in weekly 9-hole tournaments to improve tournament playing skills
Join the PGA Golf Management Student Association for leadership opportunities and skills development
Work with a dedicated internship coordinator to find and secure professional experience
Low-cost textbooks through EKU BookSmart
No application fee
Reduced tuition for active-duty military members and their spouses
Accredited by the Association to Advance Collegiate Schools of Business (AACSB International)
Generous transfer credit policy
Free tutoring and career services assistance
Graduates are eligible to apply for PGA membership

Tournament Program

The PGA Golf Management program at Eastern Kentucky University offers a tournament schedule organized and implemented by the Student Association Tournament Committee.

PGA Golf Management Tour

The PGA Golf Management Tour is a series of weekly, 9-hole tournaments, designed for player development and to improve tournament playing skills. There is no entry fee for tour events or majors. All PGA Golf Management students are required to play in six tour events each semester (not including the major tournaments). Arlington Golf Shop gift certificates and a tournament point system are in place to reward the top players.

PGA Golf Management Majors

The major tournaments consist of the following events:

Club Championship – 36-hole stroke play; Men’s division and Women’s division
Colonel Cup – 12-player team modeled after the Ryder Cup
Colonel Classic – 2-player teams with a different format every 9-holes (S, BB, Alt, Comb.)
Arlington Shoot Out – 6-player teams, 36-hole stroke play. Individual and team champions

Minors & Certificates

Select from a wide range of minors, allowing you to explore interests or make use of prior credits. Suggested minors available for this program include:

Innovation & Entrepreneurial Thinking
Public Relations
Sports Communication

You can also choose from numerous undergraduate certificates in specialty areas that complement and enhance your major as you work toward your degree. Suggested certificates for this program include:

Financial Literacy
Managerial Communication
Sales

View the full list of certificates available for completion as you earn your degree.

Curriculum & Admission

Learn essential skills for today’s business environment. Our fully accredited programs are rooted in both theory and practical applications blending academic and professional preparation through course topics such as golf operations and administration, analysis of the golf swing, advanced golf instruction and turfgrass management.

A total of 121 credits are required to graduate.

View the BBA – Marketing with a concentration in PGA Golf Management program degree requirements:

BBA in Marketing

EKU Academic Catalog

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

The PGA Golf Management program at Eastern Kentucky University is designed as a freshman entry program. Students wishing to transfer to the PGA Golf Management program must meet all of the admission requirements stated previously and will be considered on a case-by-case basis. A transfer student must submit an official transcript with application and have a minimum 2.25 grade point average on a 4.0 scale.

A student admitted to the PGA Golf Management program at EKU may transfer up to 64 credit hours and will be placed into the freshman cohort group. A student transferring from another PGA Golf Management program will remain in the same cohort in which they were enrolled at their previous college or university.

On-Campus Deadlines

Term	Application Deadline	Classes Begin
Fall	August 1	August
Spring	December 1	January
Summer	May 1	May

Admission to the PGA Golf Management concentration of the BBA in Marketing is a two-step process.

Be admitted to EKU. Students wishing to enroll in the PGA Golf Management program must first meet the criteria and requirements for admission to Eastern Kentucky University.
To apply for undergraduate admission to Eastern Kentucky University (EKU), submit an application at apply.eku.edu and submit any required materials electronically or by mail to:
Office of Admissions
Eastern Kentucky University
Whitlock Bldg. 112, CPO 54
521 Lancaster Avenue
Richmond, KY 40475-3154

After being accepted to EKU, students wishing to enroll in the PGA Golf Management Program must complete the following items to be accepted:
Submit the EKU PGA Golf Management Application.
Golf Proficiency – A USGA Handicap of 12 or lower is required. Alternatively, a PGA/LPGA Professional or High School Golf Coach will verify your average score.
Letter of Recommendation – A recommendation from a PGA/LPGA Professional or High School Golf Coach is required. You will provide their contact information in the application so they can submit a letter on your behalf and confirm your handicap or average score.

Application Review Process:
Once your application is submitted, it will be reviewed within 7-14 days. You will receive an official decision via email.

Conditional Admission: In some cases, applicants may be conditionally admitted to the program. Full admission will be granted once all requirements are met.

Association to Advance Collegiate Schools of Business (AACSB International)

PGA of America

Enrolling & Advising Information

EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.

Interested in enrolling? Reach out to your enrollment advisor.

Jeannine Ravellette

Sr. Counselor, College Enrollment & Career Readiness

Call: 859-622-8889

Text: 859-251-2552

cob.recruitment@eku.edu

Schedule an Appointment

Zak Hess

Enrollment Counselor

859-622-7626
zachary.hess@eku.edu

Schedule an Appointment

Additional Contact Info

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345

Student Stories & Features

See All Student Stories

Whitney Paul
Professional Golf Management Grad
The PGM program gave me opportunities to grow, gain experience, and proved to myself that I belonged in every room and every role I stepped into. I would recommend the program to anyone passionate about the game, but especially to women considering a career in golf. There is space for you in this industry, and EKU helped show me that your perspective and leadership can make the game stronger.
Ryan Williamson
EKU Professional Golf Management Student
What I’ve enjoyed the most about my internship at The Olde Farm this summer is how every day provides a new opportunity to grow in the game of golf and better serve the members and their guests!
Jeremy Gregory
EKU Professional Golf Management Grad
Attending EKU and completing the PGM program was one of the best decisions I made for my future self. The program helped me explore all facets of the golf industry through incredible internships, which allowed me to grow my professional network. The entire staff truly cares about each individual student’s success and has the industry connections to open doors for new opportunities. I thoroughly enjoyed my four years on campus and am incredibly grateful for the staff’s genuine hospitality and unwavering support in setting me up for career success.

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Contact Information

Business & Technology Center
Room 084

828 Hall Drive
Richmond, KY 40475

859-622-4976
pgm@eku.edu

Department Directory

Bachelor of Business Administration — Marketing: PGA Golf Management Concentration

Bachelor of Business Administration — Marketing: PGA Golf Management Concentration