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Undergraduate Certificate in Marketing Research & Analytics

College of Business

Undergraduate Certificate in Marketing Research & Analytics

College of Business

On-Campus

Program

12 Credit Hours

to Graduate

Full-Time, In-State Tuition

$410 Per Credit Hour

Low-Cost Textbooks

For All Students

Hone Your Marketing Research and Analytical Skills and Gain a Competitive Edge

The certificate in marketing research and analytics provides students an opportunity to hone their research and analytical skills in their field of study in the context of problems that firms face. Technology growth has allowed for firms to capture more information than ever, and as such the need for strong marketing research and analytical skills is one of the fastest growing job sectors. Students will be involved in the research process with hands-on projects and gain valuable digital and research experience that will prepare them to address the needs of businesses and organizations across all industries.

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Career Outlook

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.

Employment of market research analysts is projected to grow 8 percent from 2023 to 2033.

– U.S. Bureau of Labor Statistics

Marketing research and analytics offers a wide range of employment opportunities.

Job Titles Include:

  • Digital marketing manager
  • Marketing specialist
  • Social media coordinator
  • Advertising copywriter
  • Advertising account manager

Graduates of EKU’s marketing research and analytics certificate have a competitive edge in the job market and are prepared to work in a number of private and public sectors.

Employers Include:

  • Rotech Healthcare
  • Cintas
  • Kentucky Farm Bureau
  • Mars
  • Big Ass Fans
  • Givaudan
  • The Beaufort Bonnet Company
  • Sazerac
  • Cumulus Media
  • Keeneland
  • Angel’s Envy
  • Brainbox Immersive Marketing
  • Hard Rock Cafe
  • The Stephens Golf Center

The Office of Academic and Career Services is a one-stop shop for all your career and professional development needs.

Services Include:

  • Creating/updating your resume and cover letter
  • Interviewing tips and coaching
  • Career documents review
  • Job search

Why EKU?

  • Low-cost textbooks through EKU BookSmart
  • No application fee
  • Reduced tuition for active-duty military members and their spouses
  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB International)
  • Marketing Club for marketing and other business students
  • Hands-on learning experiences, including working with small businesses to solve real-world problems

Curriculum & Admission

EKU’s marketing research and analytics curriculum offers training in digital marketing, marketing research process, marketing research methodology with particular emphasis on both qualitative and quantitative analysis techniques including multivariate data analysis, qualitative research, and experimental design, providing graduates a competitive edge in the job market.

A minimum of 12 credits are required to graduate.

View the degree requirements:

EKU Academic Catalog

Please review the admissions requirements before applying for this or any program. If you have questions about the program or are planning to register for classes, please speak to the program advisor.

TermApplication
Deadline		Classes
Begin
FallAugust 1August
SpringDecember 1January
SummerMay 1May

All applicants must provide an application and evidence of appropriate scholastic achievement through prior educational experience.

Please note that certain degree programs have special admission requirements. Admission to the University does not mean automatic admission to all degree programs.

The completed application and all required supporting documentation must be received by the University no later than:

• August 1 for fall enrollment
• December 1 for spring enrollment
• May 1 for summer enrollment

To apply for undergraduate admission to Eastern Kentucky University (EKU), submit an application at apply.eku.edu and submit your materials noted below electronically or by mail to:

Office of Admissions
Eastern Kentucky University
Whitlock Bldg. 112, CPO 54
521 Lancaster Avenue
Richmond, KY 40475-3154.

Association to Advance Collegiate Schools of Business (AACSB International)

Enrolling & Advising Information

EKU’s College of Business Advising Office is committed to delivering high-quality enrollment and academic advising for our students. We strive to create an atmosphere of mutual trust and meaningful engagement to help students reach their academic goals and have a rewarding educational experience.

Interested in enrolling? Reach out to your enrollment advisor.

professional headshot of Tevis Milburn

Tevis Milburn

Associate Director, Enrollment Strategy

Call: 859-622-6284

Text: 859-251-2552

cob.recruitment@eku.edu

Schedule an Appointment
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Zak Hess

Enrollment Counselor

859-622-7626
zachary.hess@eku.edu

Schedule an Appointment

Additional Contact Info

Admissions: 859-622-2106
Academic Testing: 859-622-1281
Big E Central (Financial Aid & Student Account Services): 859-622-2361
Military & Veterans Affairs Office: 859-622-2345

Student Stories & Features

  • Grant Clay

    EKU Finance & Risk Management and Insurance Student
    Some of my professors have been mentors and key influences, they have helped with my success and bettered me as a person! This school has been such a huge part of building me as a person and helping me become who I am. I am forever and always thankful for my experience at EKU!

  • Joanna Ouyang

    EKU International Business Graduate
    EKU has aided me in several ways while pursuing my degree. I have had the support of professors, advisors, and mentors along the way. EKU was very flexible and accommodating in my scheduling to accomplish this in two years

  • Jessica Wagner

    EKU Bachelor of Business Administration Graduate
    The highlight of my time as an EKU Online student was getting to know my classmates. We were all at different points in our lives. Almost everyone had other commitments, being work, family, etc. but we were all making our education a priority. It was nice to be surrounded by other people that understood what I was going through.

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News & Updates

Words Matter: EKU Research Reveals the Best Way to Handle Negative Online Reviews

In today’s digital marketplace, a single bad review can determine whether a customer walks through the door or walks away. In fact, 94% of consumers say they will avoid a business because of a negative review, according to ReviewTrackers. Recognizing the real-world stakes, a recent study at Eastern Kentucky University (EKU) by Assistant Professor of […]

Jeri Isbell Donates $500K to Expand Global Opportunities for EKU Business Students

Eastern Kentucky University (EKU) alumna Jeri Isbell donated $500,000 to establish the Isbell Global Scholars Program in the College of Business. The program provides business students with opportunities to study abroad and gain international experiences to lead in a global economy. At the gift announcement on Thursday, Sept. 25, the Isbell Conference Room in the […]

EKU Dean Honored with KCV Thomas M. Martin Visionary Award

Dr. Tom Martin, dean of Eastern Kentucky University’s (EKU) College of Business, has been honored with the Thomas M. Martin Visionary Award by Kentucky Commercialization Ventures (KCV) at its inaugural Innovation Celebration in June. The award recognizes Martin’s role in shaping the vision for KCV’s founding. An initiative of the Kentucky Science and Technology Corporation, […]

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Contact Information

College of Business

Business & Technology Center
Room 214

828 Hall Drive
Richmond, K

859-622-1409
Fax: 859-622-1413
collegebt@eku.edu

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