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Eastern Kentucky University

College of Business

Business 5 Marketing


Marketing, Marketing Research and Analytics, Music Marketing, PGA Golf Management, and 3 +2 Concentrations

Business Students

Throughout the Marketing Program here at EKU, we provide students with hands-on learning experiences. This includes working with small businesses to solve real-world problems, working in teams during class to find solutions to case studies, and placing students in paid internships/co-ops. Marketing majors have a variety of career paths they can take after graduation. Marketing graduates are in high demand by employers in the marketplace.

Which Marketing Concentration Should You Choose?

Marketing Careers | General Marketing Concentration

Marketing is increasingly the critical force driving today’s successful business. Marketing is at the core of overall strategy for manufacturers, service companies, and not-for-profit institutions. Every successful organization recognizes an effective marketing program as a necessity for providing a high level of customer satisfaction and, in turn, achieving organizational goals. All organizations seek highly motivated, professionally educated marketing specialists to design and execute their customer-driven marketing programs, which is the right career choice for a BBA degree in General Marketing.

Careers in marketing fields are expected to grow much faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. Of the many career paths chosen by business graduates, marketing is the single largest employment category of the U.S. labor force.

Business Students

Marketing Research and Analytics Concentration

If you are an individual who enjoys collecting and processing data, then EKU’s College of Business Marketing Degree with a concentration in Marketing Research & Analytics might interest you. Think about how much information is being collected by businesses each day through online searches, customer loyalty programs, satisfaction surveys, etc. Businesses are looking to hire employees who can collect this data, sort it, conduct statistical analyses, interpret the results, and make informed decisions for the organization moving forward. Our marketing research and analytics students obtain these skills throughout the program and are well prepared for the job marketing upon graduation.

Students and Professor

Music Marketing Concentration

If you are an individual who would like to combine your passion for music with a career in business, then EKU’s College of Business Marketing Degree with a concentration in Music Marketing may be the perfect fit for you. Throughout the curriculum, you will be learning marketing skills and strengthening them by completing hands-on projects. Additionally, music courses will provide the foundation to be knowledgeable of industry terminology and prepare graduates for career opportunities in the field.


PGA Golf Management Concentration

Discover the world of golf at Eastern Kentucky University’s (EKU) PGA Golf Management Program! Are you passionate about golf and eager to turn your love for the sport into a rewarding career? Look no further. Our program is dedicated to shaping the future of golf professionals, offering a comprehensive and progressive educational experience.

At EKU, our vision is clear: to be recognized and respected as one of the nation’s premier PGA Golf Management programs. Our mission is equally compelling: we aim to attract diverse and talented students, nurturing their potential and commitment to become industry-ready PGA members. Through a blend of invaluable work experience and enhanced playing and teaching skills, we foster a sense of community and passion for golf. Join us on this exciting journey towards a rewarding career in golf.

Business Students

Accelerated 3 + 2 Dual Degree

​EKU College of Business also offers a 3+2 academic program in which students earn both a BBA degree in Marketing and an MBA during their five years at the EKU.

This academic option is available for EKU College of Business undergraduates majoring in marketing. Our 3+2 BBA in Marketing allows students to earn a bachelor’s degree and an MBA in a five-year, accelerated, and integrated program. Check out our curriculum options below:

To apply for the 3+2 BBA in MKT, click:

Reach out to us if you have any questions and/or if you are interested in applying to the MBA program!

Business Students

Contact Us Today!

Dr. Weiling Zhuang

Dr. Weiling Zhuang
Professor of Marketing, MBA Director
Marketing Program Coordinator

Office BTC 126


College of Business

521 Lancaster Avenue
BTC 214, Business and Technology Center
Richmond, KY 40475
Phone: 859-622-1409 (For general inquiries)
Fax: 859-622-1413

Connect with Business @ EKU