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Eastern Kentucky University

College of Business

Business 5 Marketing


Marketing, Marketing Research and Analytics, and Music Marketing Concentrations

Throughout the Marketing Program here at EKU, we want to provide students with hands-on learning experiences. This includes working with small businesses to solve real world problems, working in teams during class to find solutions to case studies, and placing students in paid internships/co-ops. Marketing majors have a variety of career paths they can take after graduation. Marketing graduates are in high demand by employers in the marketplace.

Which Marketing Concentration Should You Choose?

Marketing Concentration

Marketing is increasingly the critical force driving today’s successful business. Marketing is at the core of overall strategy for manufacturers, service companies, and not-for-profit institutions. Every successful organization recognizes an effective marketing program as a necessity for providing a high level of customer satisfaction and in turn the achievement of organizational goals. All organizations seek highly motivated, professionally educated marketing specialists to design and execute their customer driven marketing programs.

Careers in marketing fields are expected to grow much faster than the average for all occupations according to the U.S. Bureau of Labor Statistics. Of the many career paths chosen by business graduates, marketing is the single largest employment category of the U.S. labor force.

Marketing Research and Analytics Concentration

If you are an individual who enjoys collecting and processing data, then EKU’s College of Business Marketing Degree with a concentration in Marketing Research & Analytics might interest you. Think about how much information is being collected by businesses each day through online searches, customer loyalty programs, satisfaction surveys, etc. Businesses are looking to hire employees who can collect this data, sort it, conduct statistical analyses, interpret the results, and make informed decisions for the organization moving forward. Our marketing research and analytics students obtain these skills throughout the program and are well prepared for the job marketing upon graduation.

Music Marketing Concentration

If you are an individual who would like to combine your passion for music with a career in business, then EKU’s College of Business Marketing Degree with a concentration in Music Marketing may be the perfect fit for you. Throughout the curriculum, you will be learning marketing skills and strengthening them by completing hands-on projects. Additionally, music courses will provide the foundation to be knowledgeable of industry terminology and prepare graduates for career opportunities in the field.

College of Business

521 Lancaster Avenue
BTC 214, Business and Technology Center
Richmond, KY 40475
Phone: 859-622-1409
Fax: 859-622-1413

Connect with Business @ EKU