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Eastern Kentucky University

College of Business

Business 5 Vision, Mission, Goals, and Success Metrics

Vision, Mission, Goals, and Success Metrics


“Leading transformative education, preparing innovative professionals for global impact.”

Foundational to our vision is the motto of former EKU Professor of Accounting, Dr. Jack Dyer, “We change lives for the better.” A transformative education prepares students to be innovative, creative and entrepreneurial in their professional and personal endeavors. Graduates enter the world with a global focus in order to serve the service region of EKU, the Commonwealth of Kentucky, and the world. This focus helps develop self-awareness of one’s identity, culture, and beliefs, appreciating diverse cultures and perspectives that will make EKU graduates more competitive and successful.


“We are a School of Opportunity with a student-centered commitment to developing leaders through applied and interdisciplinary instruction, research, and collaboration, that positively impacts the world.”

Our mission defines our purpose. We are a School of Opportunity, valuing who we include, not exclude. We provide access to education in business disciplines, delivering experiences that transform students into leaders with integrity and knowledge, adapting to changes in the global environment.

Our commitment to excellence is student-centered and made possible through collaboration and research with students, faculty, and the community.

Learning Goals and Learning Objectives

The College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. We are challenged to pursue excellence and continuous improvement throughout our business programs.

AACSB Accreditation is known, worldwide, as the longest standing, most recognized form of specialized/professional accreditation an institution’s business programs can earn.

College of Business graduates will:

1.  Understand business essentials

  • Demonstrate a comprehensive foundation of global business principles, methods, issues, and technologies
  • Demonstrate knowledge of diversity issues

2.  Perform analysis and make effective decisions

  • Critically review, distinguish, and organize business information
  • Effectively evaluate information and alternatives, drawing logical inferences and conclusions
  • Make sound decisions and create/produce effective plans/outputs

3.  Communicate effectively

  • Write effectively
  • Deliver effective oral presentations

4.  Think and act as good corporate citizens

  • Make ethically sound decisions
  • Work collaboratively in groups/teams


Success Metrics

As an AACSB Accredited program, EKU’s College of Business is pleased to share success metrics. We are challenged to pursue excellence and continuous improvement throughout our business programs and are pleased to report performance indicators such as graduation and retention rates, placement of our students, starting salaries, etc.


College of Business Enrollment and Retention

Year (Fall) Enrollment Number Retention Rate
2016 1,151 72.4%
2015 1,084 73.2%
2014 1,009 64.7%
2013 988 68.3%
2012 996 68.3%
2011 970 72.3%


College of Business 4 Year and 6 Year Graduation Rates


Cohort Term (Fall) 4 Year Graduation Rate 6 Year Graduation Rate
2012 22.4  
2011 25.0  
2010 29.4 44.9
2009 20.8 45.1
2008 20.2 41.9
2007 16.8 69.7
2006   37.7
2005   38.4


College of Business

521 Lancaster Avenue
BTC 214, Business and Technology Center
Richmond, KY 40475
Phone: 859-622-1409
Fax: 859-622-1413

Connect with Business @ EKU