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Eastern Kentucky University

College of Business

Business 5 General Business

General Business

Business Students

The General Business major provides students with a learning experience that will prepare them to begin a career in business and convince them that this is the first step in a lifelong educational process. The general business major develops broad capabilities in several areas of business: management, marketing, international business, finance, and information systems.

The flexibility of the General Business degree program and student-centered faculty enables students to customize an academic program to fit their needs.

Within the area of General Business, students have concentrations available to them depending on their interests.

General Business Concentration

One of the primary values of the General Business degree is versatility. It emphasizes that business professionals need a well-rounded understanding of various aspects of business, including management, marketing, finance, international business, and information systems. This versatility allows graduates to adapt to different roles and industries, making them valuable assets in today’s diverse job market.

The General Business program is truly unique in its approach to preparing students for a successful career in the ever-evolving business world. Its distinctiveness lies in several vital aspects that align with current business needs and trends:

Reasons to Choose General Business Concentration
Comprehensive Skill Development

The program offers a well-rounded curriculum that equips students with a broad skill set across various business disciplines. This approach reflects the contemporary business landscape, which demands professionals who can adapt and contribute to multiple facets of an organization.

Adaptability and Flexibility

In today’s rapidly changing business environment, adaptability is crucial. The General Business major allows students to customize their academic journey to suit their interests and career aspirations. This adaptability ensures that graduates are better prepared to meet the unique needs of different industries and sectors.

Preparation for a Variety of Careers

The program prepares graduates for various career opportunities by offering a broad foundation in business disciplines. This versatility is invaluable in today’s job market, where career paths are often nonlinear and multidimensional. Graduates can excel in roles as diverse as marketing manager, financial analyst, operations director, or even start their own business.

The General Business program stems from its holistic approach to education, adaptability to changing industry needs, commitment to lifelong learning, and emphasis on versatility. By equipping students with a well-rounded skill set and a mindset geared towards continuous growth, the program effectively prepares them for success in today’s dynamic and competitive business landscape.

Business professional

Effective communication and collaboration are essential in the Corporate Communication and Technology degree. Graduates learn to convey ideas, work in diverse teams, and build strong professional relationships. These skills are vital for success in today’s collaborative and interconnected business environment.

The program fosters an entrepreneurial mindset, encouraging students to think innovatively, take calculated risks, and explore opportunities for creating value. This value is especially relevant for aspiring entrepreneurs but valuable for those working within established organizations seeking to drive strategic communication and innovation.

Corporate Communication and Technology Concentration

The General Business major with a concentration in Corporate Communication and Technology provides students with a learning experience that will prepare them to begin a career in business and convince them it is a step in a lifelong educational process. We will provide the expertise needed in a growing company or for starting a business. The general business major with a concentration in Corporate Communication and Technology develops broad capabilities in several areas of business; management, marketing, international business, finance, and information systems. The salary range is $65,000 – $85,000 depending on the location.

Reasons to Choose Corporate Communication and Technology

Successful careers in business administration necessitate highly developed personal skills. An analytical mind, able to quickly assess large amounts of information and data, is very important, as is the ability to consider and evaluate the interrelationships of numerous factors. Our graduates must also be able to communicate clearly and persuasively. Other competencies critical for managerial success include leadership, self-confidence, initiative, motivation, decisiveness, flexibility, sound business judgment, and determination. Students gain these competencies both in the classroom and in real-world settings.

  • Complex problem-solving
  • Oral, visual, and written communication
  • Research and analytic techniques
  • Goal-setting and evaluation methods
  • Creative thinking
  • Cultural and social awareness
Possible Careers
  • Advertising and/or promotions manager
  • Marketing communications manager
  • Public relations specialist or manager
  • Fundraising manager
  • Media relations or communications worker
  • Marketing or public relations associate
  • Business manager
  • Information specialist
  • Researcher
  • Arbitrator/mediator
  • Lobbyist
  • Trainer/corporate trainer
  • Grant writer/development officer
  • Communications consultant
  • Public information officer
  • Market researcher
  • Mediation specialists
Business Educator

Are you interested in making a difference in the lives of those around you? Do you enjoy motivating others to succeed? Are you challenged to dedicate your life in service to those who may need a guiding hand? Do you believe that opportunities exist for worthwhile careers in business if young people have the skills to compete for the jobs? If you respond positively to these questions, you might have discovered that your niche can be found in teaching business and marketing courses!

Business Marketing Education/Teaching Concentration

Reasons to choose Business Marketing and Education:

A Bachelor of Business Administration Degree in Business and Marketing Education provides you with certification to teach comprehensive business courses in grades 5 through 12 in addition to careers in the corporate world.  The job outlook for teaching careers in middle and secondary schools is excellent.  Many teachers are reaching retirement age, and school systems are actively seeking qualified business education teachers.  Many students also pursue graduate study or field experience that may qualify them to teach in federally supported vocational business education programs and community college programs. The salary range is $42,000 – $81,500 depending on the location.

  • Instructing
  • Active listening
  • Active learning
  • Speaking
  • Critical thinking
  • Learning strategies
  • Coordination
  • Time management
Possible Careers:
  • Business teacher
  • Accounting teacher
  • Business education teacher
  • Business & marketing education teacher

An International Business major is invaluable in today’s globalized world. It equips students with a deep understanding of the complex global business environment, including political, economic, legal, and cultural factors. Graduates gain expertise in international marketing, management, and finance, making them well-prepared to navigate the challenges and opportunities of international business.

This major fosters a strategic global perspective, which is essential for companies operating on a global scale, and instills a sense of global citizenship, emphasizing ethical and responsible global engagement. Overall, an International Business major provides a competitive edge and prepares students for success in the interconnected business world.

International Business Concentration

Why Choose International Business?

The International Business major prepares students with cultural intelligence by encouraging students to learn relevant knowledge and another language and to study abroad with individually designed programs.

Organizations Hiring International Business Graduates

Toyota, Lexmark, Apple, KFC, Federal and State Governments, Ford, P & G, Amazon, and UPS.

Education Abroad

EKU has several studies abroad affiliates or exchange programs to choose from. As a College of Business International Business major, you have six hours of business credit, which includes a course of study and/or internship in a foreign country. Because money is an important part of any Study Abroad decision, we encourage you to visit Study Abroad with EKU.

Possible Careers

International business majors acquire a diverse set of skills that can open a wide range of career opportunities in various industries. Here’s a list of possible careers for individuals with a degree in international business:

  • International business analyst
  • International trade specialist
  • Export-import coordinator
  • Foreign service officer
  • International development specialist
  • International relations specialist
  • International trade compliance manager
  • Cross-cultural trainer
  • International business development manager
  • Entrepreneur
  • International education administrator
Corporate Communication

The Certificate in Corporate Communication is a versatile program that equips students with critical communication skills and provides a practical solution for meeting Business Elective requirements within their majors. This integration of communication proficiency into their academic journey enhances students’ readiness for the complexities of today’s professional world. It positions them as adaptable and effective communicators, regardless of their chosen career paths.

One notable advantage of this certificate program is its flexibility in aligning with various majors. Students pursuing majors that require Business Elective courses often find that the Certificate in Corporate Communication complements their academic journey seamlessly. This is because the certificate curriculum is thoughtfully designed to cover essential aspects of communication that are applicable to business and highly transferable to any profession.

Corporate Communication Certificate

The core components of this certificate program include training in international communication, oral and written business presentations, research and reporting, and the production of business publications. These skills are essential for success in the business world and equally crucial in a wide range of professional tasks and responsibilities.

What sets this certificate apart is its ability to bridge the gap between traditional business courses and the practical communication skills that are invaluable in today’s competitive job market. By completing the Certificate in Corporate Communication, students gain proficiency in communication strategies for communicating organizational change, establishing and implementing goals, and addressing stakeholders during a crisis. Still, they also benefit from fulfilling Business Elective requirements within their majors.

This dual benefit provides students with a well-rounded educational experience. They gain expertise in their chosen field of study and develop a distinct advantage by mastering communication skills that set them apart in any professional context. Whether they are pursuing careers in marketing, general business, management, technical writing, or any other field, the ability to communicate effectively is universally valued and sought after by employers.

Contact Us Today!

Dr. Kristen WilsonDr. Kristen Wilson
Associate Professor of Corporate Communication and Technology
General Business Program Coordinator

Office BTC 021


College of Business

521 Lancaster Avenue
BTC 214, Business and Technology Center
Richmond, KY 40475
Phone: 859-622-1409 (For general inquiries)
Fax: 859-622-1413

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