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Eastern Kentucky University

College of Business

Business 5 Mr. Peifeng Yang (Allen)

Mr. Peifeng Yang (Allen)

Entrepreneurship Talk

SAM hosted its Guest Speaker Series and honorably invited EKU MBA alumna Peifeng Yang (Allen) Yang to talk to students and share his entrepreneurship story on October 18, 2022.

Allen received his MBA degree with Beta Gamma Sigma honor from EKU. He served as President of the International Student Association while studying at EKU. Allen started his career as a senior Global Business Development Manager at Red Herring. Later on, he became a serial entrepreneur while engaging in different new ventures. Allen was the Founder and CEO of, which was invested by Intel Capital and Macy’s, and the Founder and CEO of Lemonquest’s Great China operation. He then served as the President and partner of Bayline E-commerce, which was among the top three in the Chinese e-commerce agency market. Bayline was later acquired by the largest Asian PR company, Blue Focus Communication Group. Allen is currently the Founder & CEO of Red Harp Corp. Red Harp Corp. offers integrated Sales and Marom solutions to emerging global brands such as Philips, Keep, Amazfit, and so on. Allen has rich cross-border business experience in the US, Europe, and China.

He was elected as “one of the Top 25 Chinese influencing Fashion industry” by Forbes in 2012.


Peifeng Yang Allen

Mr. Peifeng Yang (Allen)
Founder and CEO, VIP Store
Eastern Kentucky University, MBA 

College of Business

521 Lancaster Avenue
BTC 214, Business and Technology Center
Richmond, KY 40475
Phone: 859-622-1409 (For general inquiries)
Fax: 859-622-1413

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